Annie B’s is a premium popcorn and caramels company based in Minnesota that was founded in 1978 by Tom and Carol Bouquet. But when they were ready to retire, Amanda and Justin Henke jumped on board (as self described caramel lovers) and took over. In 2013, they came to us ready to give Annie B’s a complete refresh and bring things to the next level. We wanted to create a brand that felt lived in, yet new and delightful. Overall, their new identity pays homage to it’s humble begins, with a completely fresh take. We also expanded the new brand and slowly updated all of their print + packaging to match! Plus, in exciting news, they were featured on Oprah’s Favorite Things for the 2014 Holiday season, which is an incredible honor. Cheers to them!