Guest Post On The Collaborative

Last month, Lauren Hooker of Elle & Company asked me if I would like to write a guest post for her new blog, The Collaborative. Lauren is a powerhouse in the business blogging community and I've thoroughly enjoyed watching her come into her own and grow as a designer + blogger. So of course, I said yes! Plus, it's nice to be included in such a wonderful line up of contributors!

Lauren suggested that I write something about branding (and gave me free reign), so I mulled it over for a bit and finally decided that "brand strategy" was where I wanted to focus. The branding process is something that I've been continually refining ever since starting my own business nearly five years ago. But this past spring, I started sharing in-depth brand strategy presentations with my clients and haven't looked back since. The results have been so positive + eye opening, that I wish I would have implemented them sooner. So needless to say, these brand strategies are officially a Rowan Made staple. And I think I'll keep them around for good, too. ;)

My guest post on The Collaborative is all about crafting an effective brand strategy (for someone else or yourself) and went live today. You can check it out right here! And while you're there, take a look at their archives. There's a whole lot of good stuff over there that may interest you. Thanks again for having me Lauren!