Setting a solid foundation with
branding and build out.


Here at Rowan Made, we cultivate strong partnerships with like-minded individuals, which means that we are not only interested in what our clients have to offer (and are probably a member of their target market), but take the time to truly understand the ins and outs of their business.

Our first package serves as a foundational base for those of you who are looking to tell your story, the right way. Plus, it also includes one extra collateral piece from the following selection: business cards, notecard, letterhead, hang tag, tote bag, stickers, or buttons. Printing is not included, but we are always happy to help coordinate.

  • brand strategy
  • primary and secondary logo
  • mark(s) and pattern
  • color palette
  • font system
  • 1 collateral piece
Payment is typically split in halves and the timeline for this package is about 6-8 weeks.
For more details, please scroll down to our process section!


DISCOVER We believe in telling your story the right way, so all projects begin with a deep dive. Here, we'll chat about your business and you'll also fill out a questionnaire where your past, present, and future are all fair game and equally telling.

STRATEGIZE Next, we’ll put together an in-depth brand strategy, like so, that outlines your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd. A visual moodboard is also included.

DESIGN Using the strategic information and inspiration we've gathered thus far, we'll begin concept development. We take a one concept approach when it comes to design, playing with a handful of directions up front and narrowing down as we go in order to focus on delivering the best, most succinct solution for your brand. Your design concept will be presented through an in-depth PDF presentation (see example), where we'll walk you through our design rationale.

REFINE Next, we'll work through two rounds of refinement by discussing what's working as well as potential opportunities to grow. Our job is to make sure that what we're presenting you is the best solution for your business, but we also want to make sure that you're happy with the end result as well. Because of this, open + honest communication are both absolutely essential.

BUILD OUT Depending on what package you select, we’ll design your chosen collateral piece(s) and / or website. One concept and two rounds of refinement are included for those as well.

RELEASE Once everything is approved, you will receive all of the files and tools needed to successfully launch your design into the world and be seen. We’re also happy to provide recommendations and facilitate communication with printers, developers, and other creatives if your project continues on after our work is done so that brand consistency is carried out successfully across the board.

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PLEASE NOTE: We do our best to respond to all inquiries within 24 hours. If you don't hear from us within a few days, feel free to send over another note.