The nitty gritty of
partnering with Rowan Made.

We believe that thoughtful design and authentic storytelling are the key ingredients to any successful brand and aim to blend both with everyone we work with. Because of this, our services begin with branding and serve as a foundational base for those of you who are looking to authentically tell your story. There are two starting points:


If your business is brand new and you’d prefer to start small, this option is for you. Our starter brand will give you a solid logo to use while you get settled into running your business. In order to offer this option at a lower price, we’ve set firm boundaries in place and only work with clients who agree to trust in our process and expertise. Simply put, starter brands are basic and meant to grow with you.


Logotype / Monogram
Primary Color / Font System / Style Guide


Discover: You will fill out a short questionnaire so that we can learn more about your business. We will then hop on a 30 minute call to walk through your answers and chat about anything else that may come up. Then, using our call and your questionnaire as a guide, we will curate a small handful of (2-4) font options for your logo that speak to your brand’s overall tone. You will pick your favorite.

Design: We take your favorite font and typeset it (adjust spacing and sizing) to fit your business name. We will also create a simple monogram using the same font of your choice.

Finalize: Once finalized, all files are sent to you. You will also receive a one page style guide, which gives you an overview of how to easily use your logotype, monogram, primary color, and fonts in both print and digital environments. Starter clients also receive access to our resource and vendor guide to better help you get your brand off the ground!


If you’re ready to invest in full-service branding, this option is for you. Our approach is holistic and we’ve found that our work is the most successful if we’re designing from a place of deep strategy and collaboration. Because of this, premium brands are built from the ground up so that our clients walk away with a robust identity that’s meant to serve themselves and their audience for years to come.


Brand Strategy / Primary Logo
Secondary Logo / Mark(s) / Pattern / Color Palette
Font System / One Collateral Item
Brand Guidelines


Discover: We believe in telling your story the right way, so all branding projects begin with a deep dive. Here, we'll chat about your business and you'll also fill out a questionnaire where your past, present, and future are all fair game and equally telling.

Strategize: Next, we’ll put together an in-depth brand strategy that outlines your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so you can stand out from the crowd. A visual moodboard is also included.

Design: Using the strategic information and inspiration we've gathered thus far, we'll begin concept development. We take a ONE concept approach when it comes to design, playing with a variety of directions up front and narrowing down as we go in order to deliver the best, most succinct solution for your brand. Your concept will be presented through an in-depth PDF presentation, where we'll walk you through all rationale.

Refine: Next, we'll work through two rounds of refinement by discussing what's working as well as potential opportunities to grow. Our job is to make sure that what we're presenting you is the best solution for your business, but we also want to make sure that you're happy with the end result as well.

Build out (collateral): Depending on what you need, we’ll design your chosen collateral item, as well as anything else (print, web, etc.) that you add on. One concept and two rounds of refinement are included for each item.

Finalize: Once everything is approved, you’ll receive all of the files and tools needed to successfully launch your brand into the world. We’re also happy to provide recommendations and facilitate communication with printers, developers, and other creatives if your project continues on after our work is done so that overall brand consistency is carried out successfully across the board.

Need more?

Although branding is the entry point in working with us, the majority of our starter and premium clients add on à la carte services (like web design, print and / or digital collateral, and packaging) for a truly custom experience. If that is something you know that you’ll need, let us know and we can add it on to your estimate!


How do starter brands differ from premium brands? +

We decided to offer starter brand services for new (or young) businesses because we understand that sometimes, it’s best to give yourself some time to grow your business and better understand your audience before investing in a premium brand. But even so, that doesn’t mean that you have to sacrifice style. Our starter brands are an affordable way to establish a solid foundation. They looks good and are meant to be built upon in the future.

Premium brands, on the other hand, are rooted in strategy and built from the ground up, which means that it’s best to go through this process once you’ve got a good handle on your business and are ready to invest in an expert. Plus, you’ll receive an entire customized identity (primary logo, secondary logo, marks, patterns, etc.), rather than just one logotype.

Primary differences:

  • Shorter questionnaire
  • No brand strategy
  • Logotype only (font based logo, no illustrations or intricate compositions)
  • No secondary logotypes
  • No brand pattern
  • One page style sheet instead of a full brand guide

Do you offer introductory brand strategy consultations? +

Yes! If you aren't quite ready to invest in our premium branding, we'd be happy to provide brand strategy consultation services. We'll begin by sending over an in-depth questionnaire for you to fill out and once finished, we'll hop on the phone to discuss your business, as well as any other lingering questions you may have. You'll walk away with a complete brand strategy, which goes over your brand's passion, purpose, and audience, while also analyzing your competition and overall goals so that you have a better handle on how to move forward. A visual moodboard is also included.

Do note that if you decide to move forward with our premium branding service after your brand strategy consultation is complete, the cost of your brand strategy consultation will be deducted from the cost of our premium brand package.

Why do you only present one concept? +

Our clients hire us because they trust that it’s our job to design the best, most succinct solution for their brand. The reason this works is because our process is rooted in strategy, allowing us to channel all of our creative energy into something that not only reflects our clients story and audience, but is beautiful, too. We still explore a variety of options up front, but narrow those down so that we can present our clients with a more fleshed out identity. Remember, we do offer two rounds of refinement for our premium brands after the initial concept is presented. This way, we can properly discuss what’s working as well as any potential opportunities to grow so that in the end, you’re walking away with a brand that best represents your business.

If you'd like to learn more, we wrote an entire blog post about the subject right here!

How long will my project take? +

Turn around time varies depending on project scope, as well as client response time. But typically, our starter package takes 3 weeks and our premium package takes 6-8 weeks. Add on collateral incurs extra time.

What is a logotype? Primary logo? Secondary logo? Mark? +

Because we offer two different branding services, as outlined above, it’s important to understand the various deliverables. Important terminology has been defined below. If you have any other clarifications, just ask!

Starter brand:

  • Logotype: This is a font based logo that doesn’t include illustration or intricate compositional additions. We take things like spacing, capitalization, and line breaks into account so that our starter brand clients walk away with a logotype that’s both professional and polished, not DIY.

  • Monogram: Using the same font from your logotype, we'll typeset the initials of your business name into a simple shape. Monograms are great for profile photos on social media, or for extra design details on print and digital collateral.

  • Style guide: A style guide is a one page PDF that gives you an overview of how to use your logotype, monogram, color palette, and font system in both print and digital environments. For example, all of your fonts will be Google Font friendly and we’ll give you all of your color hex codes (#xxxxxx) for you to implement on a website template (like Squarespace or Wordpress). Simply put, your style guide ensures consistency.

Premium brand:

  • Brand strategy: This is an in-depth PDF that goes over your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd. This one is much easier to explain with an actual example, so you can take a look at one right here.
  • Primary logo: A primary logo uses letters and shapes to create a unique composition of your full business name. This may include other details like illustration or the inclusion of a tagline, established date, etc. Because primary logos are designed to be used a lot, they are often the most familiar to a brand’s audience.

  • Secondary logo(s): Not all logos fit into every environment, which is why we provide secondary logos (if applicable). For example, if your primary logo is horizontal in composition, it probably won’t easily fit into a vertical space, or visa versa. Because of this, secondary logos are often very similar to primary logos, but composed differently. This way our clients walk away with a brand that’s robust and easy to use.

  • Mark(s): Marks can be pictorial and / or type based, and are often the “visual” that comes to mind when thinking about a company. For example: Target’s bullseye or Volkswagen’s monogram. Our clients typically walk away with 1-2 of their own unique marks that help elevate their brand as a whole.

  • Brand guidelines: All of our premium brand clients receive a multi-page PDF document that walks through every single component of their brand, explaining how it was derived as well as how it can and should be uses for overall brand consistency.

What is collateral? +

Collateral is any print, digital, or physical asset that supports your brand. Our premium package comes with one small item of your choice, but you can always add on more! Options include: business cards, stationery item, hang tag, tote bag, stickers, buttons, up to 4 custom icons, instagram art direction, or social media templates. If you are in need of something more complex (like package or website design), let us know and we can add it on to your estimate.

Do you offer website design? +

We offer web design to clients that have already worked through our starter or premium brand process. For clients that are interested in moving on with website design, there are two routes you can take. The first is both simple and affordable, and includes a customized pre-existing template on Squarespace. The second is more complex, and includes having us design a website for you from scratch on the platform of your choice (like Wordpress, Shopify, etc.). If you opt for the latter, please note that we'll need to outsource a developer to help make your design come to life on screen.

Can I still work with you if I don’t live in Minneapolis? +

Absolutely! In fact, the majority of our clients come from all over the world (which is exciting!), and collaborating remotely or even dealing with timezone differences has never been a problem. Communication will primarily happen through our project management system, Asana, but we'll hop on the phone a few times as well.

What’s next?
Let us know if you’d like a quote!

Simply respond back to our last email and let us know if you’re interested in our starter or premium brand services. And if there’s anything else you’d like to add on, make sure to mention that as well. We’ll then be able to put together an estimate that is customized to your exact needs. And hey, if you have any other questions, don’t hesitate to ask. While we work within the world of branding every single day, we realize that it may be very new to you. So let us know how we can help make this process and partnership easier. That’s what we’re here for. :)