DISCOVER We believe in telling your story the right way, so all projects begin with a deep dive. Here, we'll chat about your business and you'll also fill out a questionnaire where your past, present, and future are all fair game and equally telling.
STRATEGIZE Next, we’ll put together an in-depth brand strategy, like so, that outlines your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd. A visual moodboard is also included.
DESIGN Using the strategic information and inspiration we've gathered thus far, we'll begin concept development. We take a one concept approach when it comes to design, playing with a handful of directions up front and narrowing down as we go in order to focus on delivering the best, most succinct solution for your brand. Your design concept will be presented through an in-depth PDF presentation (see example), where we'll walk you through our design rationale.
REFINE Next, we'll work through two rounds of refinement by discussing what's working as well as potential opportunities to grow. Our job is to make sure that what we're presenting you is the best solution for your business, but we also want to make sure that you're happy with the end result as well. Because of this, open + honest communication are both absolutely essential.
BUILD OUT (COLLATERAL) Our branding package includes one collateral item of your choice (business cards, notecard, thank you card, letterhead, hang tag, tote bag, stickers, or buttons), with one concept and two rounds of refinement included. If you know that you'll need more than one collateral item (or website design, packaging, etc.), just let us know! No two projects are the same, and we're happy to put together a custom proposal that'll cover your needs.
RELEASE Once everything is approved, you will receive all of the files and tools needed to successfully launch your brand into the world. We’re also happy to provide recommendations and facilitate communication with printers, developers, and other creatives if your project continues on after our work is done so that brand consistency is carried out successfully across the board.