Thoughtfully refined
brands for mindful creatives,
just like you.

branding

Our services begin with branding, where we cultivate strong partnerships with like-minded individuals who are looking to tell their story, the right way. This means that we're not only interested in what our clients have to offer, but take the time to truly understand the ins and outs of their business. This holistic approach allows us to thoughtfully develop our clients' brands from the ground up.

If you're interested in working with us on your brand, please review our process and faq section, then shoot us a message.

need more than branding?

While our branding package serves as a foundational base, many of our clients continue on with follow up services as well, including web design, print and / or digital collateral, and packaging.

  • brand strategy
  • primary and secondary logo
  • mark(s) and pattern
  • color palette
  • font system
  • one collateral item
  • style guide

process

DISCOVER We believe in telling your story the right way, so all projects begin with a deep dive. Here, we'll chat about your business and you'll also fill out a questionnaire where your past, present, and future are all fair game and equally telling.

STRATEGIZE Next, we’ll put together an in-depth brand strategy, like so, that outlines your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd. A visual moodboard is also included.

DESIGN Using the strategic information and inspiration we've gathered thus far, we'll begin concept development. We take a one concept approach when it comes to design, playing with a handful of directions up front and narrowing down as we go in order to focus on delivering the best, most succinct solution for your brand. Your design concept will be presented through an in-depth PDF presentation (see example), where we'll walk you through our design rationale.

REFINE Next, we'll work through two rounds of refinement by discussing what's working as well as potential opportunities to grow. Our job is to make sure that what we're presenting you is the best solution for your business, but we also want to make sure that you're happy with the end result as well. Because of this, open + honest communication are both absolutely essential.

BUILD OUT (COLLATERAL) Our branding package includes one collateral item of your choice (business cards, notecard, thank you card, letterhead, hang tag, tote bag, stickers, or buttons), with one concept and two rounds of refinement included. If you know that you'll need more than one collateral item (or website design, packaging, etc.), just let us know! No two projects are the same, and we're happy to put together a custom proposal that'll cover your needs.

RELEASE Once everything is approved, you will receive all of the files and tools needed to successfully launch your brand into the world. We’re also happy to provide recommendations and facilitate communication with printers, developers, and other creatives if your project continues on after our work is done so that brand consistency is carried out successfully across the board.

Still have questions?
It happens. We have answers.

HOW DO WE GET STARTED?

First things first, send us a message so that we can begin chatting about your project. We'll ask you a few questions to make sure that we're all a good fit. Then, we'll put together a custom project proposal so that you know what the exact investment is ahead of time. Please note that we serve clients on a first come, first serve basis to help with consistent schedule flow. So, whether you start right away, or a few months later, a non-refundable 50% downpayment is required to hold your spot in our schedule.

HOW LONG DOES THE BRANDING PROCESS TAKE?

Turn around time various depending on project scope, as well as client response time. But typically, our branding package takes 6-8 weeks from start to completion.

DO YOU OFFER INTRODUCTORY BRAND STRATEGY CONSULTATIONS?

Absolutely! If you aren't quite ready to invest in our full branding package, or if you're feeling a bit overwhelmed about the positioning of your brand, then we'd be happy to provide brand strategy consultation services. We'll begin by sending over an in-depth questionnaire for you to fill out and once finished, we'll hop on the phone to discuss your business, as well as any other lingering questions you may have.

At the end of our time together, you'll walk away with a complete brand strategy, which goes over your brand's passion, purpose, and target market, while also analyzing your competition and overall goals so that you have a better handle on how to move forward. A visual moodboard is also included.

DO YOU OFFER WEBSITE DESIGN?

While our primary focus is on branding, we DO offer website design to clients of ours that have already worked through our branding package. For clients that are interested in moving on with website design, there are two routes you can take. The first is both simple and affordable, and includes having us customize a pre-existing template on SquareSpace so that it feels cohesive with your brand. The second is more complex, and includes having us design a website for you from scratch on the platform of your choice (like WordPress, Shopify, etc.). If you opt for the latter, please note that we'll need to outsource a developer to help make your design come to life on screen.

CAN I GET MORE THAN ONE COLLATERAL ITEM?

Yes! While our branding package offers one complimentary collateral item of your choice, you can add on as many others as you'd like. We understand that no two projects are the same and are happy to put together a custom proposal that'll cover all your needs.

WHAT HAPPENS IF MY PROJECT GOES ABOVE THE ORIGINAL SCOPE?

Our branding package, as outlined above, is clear about what's all included. But if anything is added on or we go above the allotted number of refinements (which is rare), we'll simply charge our hourly rate ($100).