Because the mini brand design package is a short + sweet variation of my full soul identity brand package, it’s important to consider which offering is better for your unique set of circumstances. The mini brand design package will be a good fit for you if:

01. You have a tighter budget

02. You are a new business and need something that looks good + cohesive as you begin to grow. Perhaps down the road you’ll reinvest in a full brand identity once you understand the ins and outs of your business a bit more.

03. You are an established business with a robust brand strategy but outdated design. You know what you want and need an experienced designer to craft a beautiful brand. The only potential downside is that this mini brand package offers less deliverables. If that works for you, great! You can always choose to add on design elements if you’d like. If your budget allows, however, the best bang for your buck may be the full soul brand identity package. Please read through that page to see what feels best.

In order for this mini brand package to work smoothly and successfully for all parties, you’ll need to come in with a CLEAR idea of things like typography, illustration style, color, and vibe. I’ll have you create a Pinterest board of all of this to help lead the way.

If you’re feeling out of alignment within your business and / or unclear on where to go visually, please consider checking out my soul brand identity package, which is a much deeper + collaborative process.

In order to offer a custom brand package with a smaller price tag, I’ve had to set firm boundaries and deliverables, but know that it can still be a happy and fulfilling process for all parties. :)

This package is a short + sweet variation of my soul brand identity package. To make it accessible, the following deliverables have been REMOVED:

— Soul brand blueprint
— Secondary logo variations
— Secondary marks / icons
— Brand pattern
— Brand guidelines

While both packages are custom designed, the mini brand design package has less “core” deliverables included.

That said, you are free to add on elements as needed at an extra cost. Simply let me know and I’ll put together a custom proposal.

If, after reading this, you realize that you would like a fully robust brand with all the bells and whistles, please consider reading through the soul brand identity package.

You are free to add on brand elements as needed at an extra cost. For example, you may choose to add on:

— Secondary logo(s)
— Extra marks
— Custom icons
— Brand pattern

If you know ahead of time, let me know and I’ll include the extra item(s) within a custom proposal. Otherwise, you can always add on in the middle of the project as well.

01. DIRECTION: To begin, I will have you fill out a short questionnaire to bring me up to speed with where you are at and where you are headed. This helps me get into the energy of your business. I will also have you put together a Pinterest board with CLEAR direction of typography, illustration styles, color, and overall vibe. This will serve as the main direction for your mini brand.

02. DESIGN: Based on the above direction, I will take up to 2 weeks to design your mini brand. During this time, I may send over items to approve (ie: font options) as needed.

03. REFINE: To help keep costs down, the mini brand design package includes ONE short round refinement, which is defined by any change / tweak that can be made within one hour of my time. Don’t worry, I can do a good amount of work within an hour. ;) What this boundary does is inhibit unexpected change (ie: swapping entire font or illustrative styles) that wasn’t part of the initial creative direction. If further refinement outside of the first hour is needed, it will be billed at $250 / hour and discussed beforehand so that you have a better idea of cost up front.

04. FINALIZE: Once everything is approved, you’ll receive all of the files as well as a style guide that includes things like color codes and suggested font sizes.

If you choose to add on services like web, print, and / or package design, we will then move on to those items.

About four weeks!

Add on design elements or collateral items (like website design, print, packaging, etc.) incurs extra time. I will share specific timelines once you’ve inquired.

Investment is $3,500 and can be split into two monthly payments (the first up front and the second upon project completion).

Any additional design elements will incur extra cost and be communicated as a flat fee with you beforehand.

Any extra revisions beyond what is included (please read through the “design process” above to understand) will be billed at $250 / hour.