I've always had a knack for understanding the energy of who I’m working with, which naturally wound itself within my design process over the years. In 2022, after four years of study, I began integrating astrology into my process as well. The latter weaves my intuitive skillset with a system backed by thousands of years of collective behavioral observation. It fits. It flows. It gets me to the HEART of a brand that much quicker.

There is only one you and my job is to make sure that your brand reflects the core essence of who you are so that you can effortlessly show up, lead, and attract from a place of true authenticity.

In practice, this looks like an astrology reading as it relates to your business. It’s really fun. ;) We over your: individual magnetism, central archetype, emotional connection, higher mission and motivations, natural voice and
marketing style, soul clients / customer, aligned
product and / or service offerings, and creative direction (fonts, colors, vibe) that reflects your unique energetic blend.

This is the work that LIGHTS ME UP and I’m so excited to begin integrating it within my process in a big way.

If you’d like to read more about the soul brand blueprint, you can do so here, as I offer it as a singular service as well

Please read the above question for more information on what this includes.

For most people, a soul brand blueprint is something I recommend. There is a lot of information within the world of entrepreneurship about how to run a successful business that, for most, is a mismatch with who they actually are. While you can certainly follow the steps others have taken and find results, doing so often comes at the expense of personal, long-term fulfillment.

The good news is that it’s possible to run a business from a place of true alignment, joy, and ease. This is because when you authentically lead, the right people notice. When you speak from your heart, the right people listen. When you lean into your innate strengths, values, and skills, the right people show up and respond.

This is where the soul brand blueprint comes into play.

If you prefer to skip this part of the process and already have a CLEAR direction of what you’d like design wise, check out the mini brand design package instead.

01. DISCOVER: To begin, I dive deep and get to know your brand so that we can develop an authentic identity from the ground up. This is done through a questionnaire that goes beyond surface level, as well as an astrology reading as it relates to your business.

02. BLUEPRINT: You’ll receive a soul brand blueprint, which is explained in detail a few questions up. This will set the stage both strategically and visually for how we move forward in the design phase.

03. DESIGN: Using everything I've gathered so far, I'll begin developing concepts. I take a one concept approach when it comes to design, playing with a variety of directions up front and narrowing down as I go in order to deliver a strong and succinct solution for your brand.

04. REFINE: Through two rounds of refinement, we’ll discuss what's working as well as any potential opportunities to grow. My job is to make sure that what we’re creating aligns with the truth of who you are and what your brand brings to the table as well as what your people need, so honest communication is key.

05. EXPAND: Branding always comes with one complimentary collateral item from the following list: business cards, notecard, letterhead, hang tag, tote bag, up to four custom icons, or up to two social media templates. And then if you need any other design elements (like print, packaging, and / or web design), I’ll design those at this time as well.

06. FINALIZE: Once everything is finalized and approved, you’ll receive all of the files and tools needed to successfully launch your brand into the world.

Although branding is my base package, the majority of Rowan Made’s clients add on à la carte deliverables to cover their exact needs.

Most of the time, this begins with collateral items, which includes things like print, digital, and package design.

The other biggie is website design. I recommend Squarespace for informational websites and Shopify for e-commerce websites. I’m happy to chat more about each option in-depth and explore what’s best for you after your initial inquiry.

Turn around time varies depending on project scope, as well as client response time. But typically, branding takes 6-8 weeks from start to finish. Add on collateral items (like website design, print, packaging, etc.) incurs extra time. I will share specific timelines once you’ve inquired.

Because each and every single project I work on is different, we’ll discuss your exact needs and put together a completely customized proposal. Although investment varies depending on overall complexity and deliverables, most clients end up somewhere in the $7-15k range.

Branding and beyond is an investment in your business, self, and livelihood that I take seriously. Because of this, I’m happy to offer payment plan options to make the process more accessible. While most projects are split into three payments over the course of 3-6 months, longer term payment plans are available if needed. Just ask!

Also remember that you don’t have to do everything right away. I have an ongoing relationship with most of my clients and work on collateral and / or website design on an as needed basis. Start where you are able and grow from there. :)